Your casino hotel is a unique addition to your marketplace and an attractive destination for your audience. But do they know that? With the right casino hotel marketing, your location can evolve from a middle-of-the-pack competitor to an industry-leading powerhouse. That's where this blog post comes in.
In this post, we explore tried and true casino hotel marketing strategies that are sure to boost your business — both now and in the long run. The best part? The majority of the following casino hotel ideas are easy and inexpensive to implement.
Explore 6 proven strategies to maximize your casino hotel marketing efforts:
1. Boost discoverability.
Because competition among casino hotels is so tough, discoverability is incredibly important. Discoverability refers to how easy (or hard) it is for your audience to find your casino hotel online.
Imagine you are one of your potential guests in search of a great casino hotel. How easy would it be to find yours online? Try typing some searches in various search engines, looking up reviews on travel sites, and searching social media for casino hotels like yours. By noting how often your casino hotel comes up and how highly it’s ranked in search results, you can get an idea of how good your discoverability is. To best understand where things currently stand, we recommend using marketing and SEO tools such as Moz and SEMrush.
In addition to investing in tools, you can boost discoverability online for your casino hotel in a few ways:
- Create separate landing pages for each of your most important casino hotel amenities. Use keyword phrases related to those amenities, as well as high-quality images, appropriate captioning, and catchy headlines.
- Use search engine advertising appropriately. According to Google’s policies, gambling-related ads must be targeted responsibly. Once you know local regulations, test ads for keyword phrases relevant to your casino hotel offerings.
- Create social media profiles highlighting your casino hotel’s unique amenities, special events, and offerings to attract more guests.
- Optimize your content for keywords related to your casino hotel's amenities, location, unique offerings, and latest events. Focus on the things that make your casino hotel stand out, allowing future visitors to easily find you when searching online.
- Consider using beacons or other proximity marketing tactics around your casino hotel. These location-based marketing strategies help your casino hotel target customers who are nearby or visiting competing locations.
- Develop strategic partnerships with local businesses, entertainers, event suppliers, food vendors, and others to boost your casino hotel’s visibility and increase word-of-mouth mentions.
2. Pursue events and group business.
There is so much more to your casino hotel than just the gaming floor. Your casino hotel may offer a luxurious hotel experience, cutting-edge technology, flexible casino hotel event spaces, award-winning spa and health club amenities, or delicious casino hotel restaurants. Your casino hotel marketing should reflect this comprehensive picture.
Casinos hotels are perfect venues for large events, including weddings, conferences, business retreats, and family reunions. Include specific messaging and targeting for event and group business in your casino hotel marketing to attract these opportunities.
3. Find the “jobs to be done.”
Marketers traditionally focused heavily on demographics, but your casino hotel can benefit significantly by understanding the motivations behind guests' visits. By identifying what specific "job" guests are hiring your casino hotel to do—whether it's providing entertainment, a luxurious stay, or event convenience—you can tailor your messaging effectively.
4. Create positive feedback loops.
Much of the appeal of your casino hotel involves emotional decisions: gaming, dining, entertainment, and accommodations designed to make guests feel good. Creating positive experiences can improve your casino hotel's marketing results and encourage repeat visits.
- Encourage referrals and reviews after positive casino hotel experiences, such as winning a game or enjoying an exceptional meal.
- If your casino hotel has a loyalty program, promptly reward guests who redeem offers with additional incentives.
- If your casino hotel includes a luxurious hotel component, encourage future bookings at moments guests are happiest—right after an upgrade, an exceptional dining experience, or a memorable event.
- Respond positively to social media mentions and online reviews, rewarding loyal casino hotel customers with special promotions.
5. Use social proof.
Consumers trust each other more than brands directly, so your casino hotel can leverage positive guest experiences through social proof:
- Feature positive guest reviews prominently on your casino hotel’s website and social media.
- Encourage guests to share their casino hotel experiences on social media, and feature their content.
- Install interactive features, such as photo booths, to capture memorable casino hotel experiences.
6. Stay on top of gaming trends.
The casino hotel industry is rapidly evolving with new trends in online gaming, virtual and hybrid events, e-sports, and augmented reality. Keep your casino hotel competitive by staying informed about these emerging technologies and incorporating relevant trends into your offerings.
